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Opinion: Google: the need for global privacy standards

Ever increasing amounts of data can now be sent around the world with the click of a mouse and as companies internationalise their data processing activities, consumers, businesses and regulators face new challenges in ensuring individual privacy. Peter Fleischer, Global Privacy Counsel at Google, argues that data, as the most globalised and transportable commodity in the world, should be treated in the same way as other international trade commodities, and should be subject to global standards.

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