Volume: 9 Issue: 4
(April 2012)

Keywords:
cookies countdown compliance cookie conundrum uk european e-privacy directive focusing largely use cookies capture personal information browsing behaviour internet

Jurisdictions:
UK Europe EU Canada

Cookies: Countdown to compliance: the cookie conundrum in the UK

The European E-Privacy Directive, focusing largely on the use of cookies to capture personal information and browsing behaviour on the internet, came into force in May 2011. Following a year's grace, advertising companies and companies utilising cookies to track customers and target their advertising need to begin the process of self-regulation and documentation to ensure they adhere to the new regulations, which require, amongst other things, explicit consent from online users. John D'Arcy and Charlotte Wilberforce, of customer experience and analytics consultancy firm Foviance, discuss the task online companies face when using cookies and the impact on user experience.

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