The monthly law journal giving authoratitive insights into all aspects of e-commerce law and regulations affecting online business, including domain names, Intellectual property, copyrights, online advertising, behavourial advertising, cloud computing, net neutrality, privacy, cybercrime, social media, trademarks, online sales, licensing and software / read more
OBA: Half-year report and update by Oliver Bray and Caroline Kenny - RPC
On 7 October 2013 the ASA published a 'Half-year Report on the Regulation of Online Behavioural Advertising.' The good news is that complaint numbers regarding online behavioural advertising [OBA] are low. However, the ASA doesn't currently have the technology to monitor effectively whether ads are definitely served by OBA or whether opt-out mechanisms actually work. The ASA plans to continue monitoring the area, taking what appears to be a softly-softly approach to non-compliance, at least where it continues to take the form of inadequate placement of opt-out notices rather than flagrant disregard for the new CAP Code rules on OBA.