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Volume: 8 Issue: 7
(July 2006)
Keywords:
internet
marketing
spend
reaches
new
high
offline
advertising
falls
total
spend
uk
companies
internet
marketing
hit
record
high
investment
Jurisdictions:
UK
Internet marketing spend reaches new high as offline advertising falls
Total spend by UK companies on internet marketing has hit a record high as investment in traditional advertising continues to fall, according to the findings of a report endorsed by the Institute of Practitioners in Advertising (IPA).
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