Volume: 14 Issue: 3
Google, Yahoo, Microsoft and America Online (AOL) have agreed to sign up to a proposed privacy law in the United States, the 'Consumer Privacy Bill of Rights'. The Obama Administration announced the companies willingness to join, with the intention of increasing online privacy protection in the US, at the Bill's release on Thursday 23 February.
The proposed bill aims to provide more stringent privacy protection for consumers, in the wake of increasingly sophisticated online tracking tools, giving users more control over how their personal data is used online. The White House is urging tech companies and consumer groups to jointly develop protections based on its proposals. Announcing support for the privacy safeguards, Google, Yahoo, Mircosoft and AOL, will be committed to adopting 'Do Not Track' technology, which will provide consumers with a means to control their online privacy.
The move brings the US closer to privacy policies in Europe and Europe's more rigorous data protection laws. The consultation process is now open for comments, which are due by 26 March 2012.