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Volume: 14 Issue: 4
(April 2012)
Keywords:
media
entertainment
digital
transformation
media
entertainments
industry
transformed
digital
medium
revitalising
relationship
between
business
brand
consumer
potential
Media and entertainment: the digital transformation
The media and entertainments industry has been transformed by the digital medium, revitalising the relationship between business, brand and consumer. The potential for new technologies and innovation however is rivalled by the need for new laws protecting those very businesses and consumers that reap the benefits of the online landscape. Ducan Calow, Partner at DLA Piper, reviews the recent developments and identifies the wider trends in the law and business of media and entertainment online.
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