This site would like to set some non-essential temporary cookies. Some cookies we use are essential to make our site work.
Others such as Google Analytics help us to improve the site or provide additional but non-essential features to you.
No behavioural or tracking cookies are used.
To change your consent settings, read about the cookies we set and your privacy, please see our Privacy Policy
Volume: 14 Issue: 4
(April 2012)
Keywords:
privacy
online
privacy
use
cookies
european
e-privacy
directive
focusing
largely
use
cookies
capture
personal
information
browsing
behaviour
internet
came
Privacy: Online privacy: the use of cookies
The European E-Privacy Directive, focusing largely on the use of cookies to capture personal information and browsing behaviour on the internet, came into force in May 2011. Following a years' grace, advertising companies and companies utilising cookies to track customers and target their advertising need to begin the process of self-regulation and documentation to ensure they adhere to the new regulations, which requires, amongst other things, explicit consent from online users. John D'Arcy and Charlotte Wilberforce, of customer experience and analytics consultancy firm Foviance, discuss the task online companies face when using cookies and what the impact will be on the user experience.
Log in now
Subscribe
Breaking News
Social Media
