This site would like to set some non-essential temporary cookies. Some cookies we use are essential to make our site work.
Others such as Google Analytics help us to improve the site or provide additional but non-essential features to you.
No behavioural or tracking cookies are used.
To change your consent settings, read about the cookies we set and your privacy, please see our Privacy Policy
Volume: 14 Issue: 4
(April 2012)
Keywords:
online
advertising
online
advertising
social
media
twitter
debate
recent
snickers
case
saw
sponsored
tweets
posted
celebrities
twitter
first
Online Advertising: Online advertising and social media: the Twitter debate
The recent Snickers case, which saw sponsored tweets posted by celebrities on Twitter, is the first ruling by the Advertising Standards Authority, to shed light on the current regulations and codes of practice for advertising via social media. Ashley Hurst and Audrey Tissier of Olswang LLP, discuss the details surrounding the Snickers case and the common sense approach adopted by the Advertising Standards Authority.
Comments
Breaking News
Social Media
