Volume: 14 Issue: 5
The use of mobile applications has been on the rise ever since mobile apps became popular in 2008. The term 'app' was named 'Word of the Year' by the American Dialect Society in 2010 and at the end of 2011, more than half a million third-party apps were available globally. Nowadays, tens of millions of people around the world use mobile applications on a daily basis. For large, consumer-facing companies it is almost impossible not to offer your customers a decent mobile application these days. The increasing use of mobile apps has made many products and services more appealing, attractive and accessible, and has become part of many self-respecting companies' branding and marketing strategy.