Volume: 5 Issue: 4
(April 2003)

Keywords:
marketing implementation privacy ecommunications directive 27 march 2003 department trade industry published consultation document implementation directive privacy electronic communications (

Jurisdictions:
UK

Marketing: Implementation of the Privacy and eCommunications Directive

On 27 March 2003, the Department of Trade and Industry published a consultation document on the implementation of the Directive on Privacy and Electronic Communications (the “Directive”). This consultation is aimed at ‘anyone who direct markets by phone, fax, SMS or email’1, and is open until 19 June 2003. The consultation provides marketers with the opportunity to express their opinions about the proposed changes in legislation.

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