E-Commerce Law & Policy
Current Issue
Volume: 15 Issue: 5
News
The US House of Representatives passed the Cyber Intelligence Sharing and Protection Act (CISPA) on 18 April, but the bill seems likely to fail again in the Senate due to privacy concerns, with the Senate concentrating on writing a new bill aimed at strengthening US cybersecurity. /
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The Enterprise and Regulatory Reform Act (ERR), which received Royal Assent on 25 April, provides the Secretary of State with the power to introduce licensing of copyrighted material, which has no identified owner and which currently cannot be digitised or used without permission until the term of copyright expires, the licensing of so-called ‘orphan’ works. /
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Google formally submitted a number of concessions to the EC made public on 25 April in an attempt to end the EC’s antitrust investigation into its search practices. /
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Features
Is reading material on an internet web page an act which requires authorisation from the owner of copyright in the material? This was the question before the Supreme Court in the recent NLA v. PRCA dispute (the 'Meltwater case'). The case concerned the application of the temporary copies exception in Article 5(1) of the Information Society Directive (implemented in the UK by s.28A of the Copyright, Designs and Patents Act 1988) to temporary copies which are stored in a browser cache and produced on screen when an end user views a web page. Ben Allgrove, Michael Hart and Nicole Fairhead, of Baker & McKenzie, who acted for Meltwater and the PRCA in these proceedings, discuss the legislative background to the Meltwater case and the wider impact of the landmark ruling issued by the Supreme Court. /
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The Internet Corporation for Assigned Names and Numbers (ICANN) has launched the Trademark Clearinghouse, which aims to provide a database for the registration of trade mark data for brands prior to the release of 1,930 top-level domains this spring. While ICANN intends the Clearinghouse as offering a means for individuals and companies to protect their brands against the unwanted attention of cybersquatters, the Clearinghouse may be undermined by a number of factors, explains Scott B. Gardiner of D Young & Co. /
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Sophie Cameron spoke to Viktor Mayer-Schönberger, Professor of Internet Governance at Oxford University and co-author of the recently published ‘Big Data: A Revolution That Will Transform How We Live Work and Think,’ written with Kenneth Cukier, Data Editor of The Economist, about the potential for big data to change the world, and the need for regulation. /
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In March 2013 the European Commission issued its review on the application of the Unfair Commercial Practices Directive ('UCPD') five years after its entry into force. The Report gathered feedback on the effectiveness of the UCPD across the EU and provided a summary of actions for the Commission to maximise the UCPD's benefit to consumers, primarily through coherent application and improved enforcement. Aonghus Martin, an Associate at Marriott Harrison LLP, discusses the Report in detail and the focus for the UCPD going forward. /
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In Slovenia, the European Parliament Directive 2006/24/EC on data retention entered the Slovene legal system via the country's Electronic Communications Act, which came into effect on 15 January 2013. The Act has already been challenged, on 19 March 2013, on data retention grounds by Slovenia's Information Commissioner. The Commissioner argues that Slovenia's data retention regulation violates, inter alia, the constitutional right to privacy, as mag. Mitja Podpe_an, Senior Associate at Jadek & Pensa discusses. /
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The security of cyberspace is now a hot topic for governments across the globe, and different jurisdictions have adopted varying approaches to combating cybercrime, from information sharing federal bills in the US to the ‘big picture’ oriented Cybersecurity Strategy of the EU. Mark Surguy and Liz Fitzsimons, of Eversheds LLP, assess the mammoth task of tackling cybercrime and the latest governmental approaches. /
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On 30 March 2013, a New York District Court handed down its decision in the case of Capitol Records v. ReDigi, finding that ReDigi, a service that offers an online marketplace for the reselling of mp3 files, was in violation of US copyright law. Samuel Fifer and Katherine L. Staba of Dentons examine the court's findings and explore how the digital redistribution conundrum remains unsolved. /
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E-Commerce Law & Policy explores the online sales tax debate in four jurisdictions. /
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About E-Commerce Law & Policy:
The monthly law journal giving authoratitive insights into all aspects of e-commerce law and regulations affecting online business, including domain names, Intellectual property, copyrights, online advertising, behavourial advertising, cloud computing, net neutrality, privacy, cybercrime, social media, trademarks, online sales, licensing and software / read more
Editor's Insight
Cyber risk - increasing survivability? By Mark Bailey, Partner at Speechly Bircham

Cyber risk is now a board level responsibility1. The benefits of a cyber risk strategy to a business should be clear. Adopting a risk management approach to cyber security can result in significant benefits for an organisation:
- strategic - risk identification and evaluation;
- financial - in particular reduced losses from cyber threats; and
- operational - including adequate contingency plans to deal with cyber threat.
The directors set the culture of a business. UK and EU legislation and regulation however also compel boards to be responsible for direct supervision of the business' conduct and reputation. Other examples include:
- Bribery and corruption: in particular following the advent of the Bribery Act 2010;
- Data protection: the new data protection regulation is likely to come into force in 2016 and will place explicit duties on the data protection officer, who must be associated with the board;
- Community and environment: the Companies Act 2006 requires directors to have regard to the community and environment (section 172(1)(b)).
Cyber security is a complex issue. To illustrate the complexity by analogy, a tank requires in its design a detailed evaluation against specific threats that it may encounter in the field of: (a) mobility (speed); (b) weight (armour); (c) firepower (weaponry). A balance of all three elements is required: without speed it will be destroyed, without armour it will be destroyed, without firepower it will be destroyed. The proper balance in the field against the threats it encounters results in increased survivability for tank and crew. Cyber security also has three corners:
- Physical security - protection of the assets, data centre networks and communications;
- People - personnel reliability;
- Data security - protection of data, which is the life blood of any business, including encryption and storage.
The chances of survivability for the business are greatly increased if the board can oversee and manage these issues with adequate information. The risks may be different for an online business compared with a more bricks and mortar business, but a similar armoury of weaponry may need to be engaged. Online deals site Living Social is only one of the latest companies to be compromised2. Potentially 50 million accounts were affected by this breach, resulting in names, email addresses, passwords and dates of birth being compromised. In this situation credit card information does not appear to have been assessed, but the breach may well trigger compulsory notifications to data protection authorities and law enforcement officials together with an expensive customer communications programme. Current estimates of the cost of data breaches tend to result in the average cost of a stolen record being somewhere between £71 and £793. So how can lawyers promote survivability for a business? Lawyers need to be engaged in these debates at the highest level to improve governance and contract control:
- Information security is a technology issue for IT and system designers, but it also needs well integrated processes and policies to back these up, particularly in relation to the human aspects of data of information security where as much as 40% of recent cyber attacks have resulted from malicious insiders (see Ponemon survey).
- Liability is mitigated by understanding the regulatory obstacles and risks; for example, obligations on reporting data breaches, risk of Information Commissioner and data protection authority fines, and specific interventions by regulators. The old Financial Services Authority has proved particularly active in this regard and its 'Dear Chairman' letters to banks in recent months have concentrated on insuring infrastructure reliability.
- Using the same risk management methodologies for outsourcing and internal projects is essential, otherwise complexity and risk are increased.
- Cyber liability insurance is a powerful tool to manage risk, new policies include immediate response to data breaches, and access to a crisis team including legal, PR, technical and forensic, as well as cover to pay for the breaches arising.
- Coherent contracts should be built and managed according to the risk profile of the business. Is the company's real risk limitation of liability in contracts project risk, or is it reputational risk which can result from a breach of confidentiality or data breach? What degree of risk is the business prepared to accept and does it regard its contracts as a revenue tool, a risk management tool or a process or a part of its sales process?
The complexity of modern business increases and with this comes a requirement to redesign cyber threat and security each time that the world changes. Survivability is key!
Mark Bailey Partner
Speechly Bircham
mark.bailey@speechlys.com
1. See the Cabinet Office and CESG's paper of 2012 which posed 10 key questions for CEOs and boards about the necessity for a cyber policy: http://www.cesg.gov.uk/News/Pages/10-Steps-to-Cyber-Security.aspx
2. See Computer Weekly, Monday 29 April, www.computerweekly.com/news/2240182794/another-online-firm-hit-by-data-breach
3. See Ponemon Institute 2011 Cost of Data Breach Study - United Kingdom (March 2012).