E-Commerce Law & Policy

Volume: 12 Issue: 10
(October 2010)

News

The online advertising market has responded positively to the 'opt out' option, introduced in the US on 4 October by the Digital Advertising Alliance (DAA), a consortium of America's biggest advertising and marketing trade bodies. / read more

Four months after it came into force, the Digital Economy Act (DEA) is still attracting criticism over some of its provisions regarding the role of internet service providers (ISPs) in managing online copyright infringement. / read more

Google filed a complaint against an undisclosed number of online pharmacies on 21 September, on the basis that they breached its Adwords policy by using illegal techniques to sell drugs online. / read more

Features

Google's announcement this week, that its new online TV service will go live on 1 November, should be seen as an important day for the future development of television. On 4 October, the internet giant reached agreements with most major US channels - such as HBO, CBS, NBC and Cartoon Network - to broadcast their shows on Google TV. Under the agreements, NBC will provide news, HBO drama and comedy and Amazon Video on-Demand will offer access to around 75.000 movie titles. / read more

China
EU
US / read more

Recent court decisions around the world have attempted to make sense of the conditions under which advertising service providers can sell 'keywords' to third parties. While the courts aim was to clarify the legal framework, they have also created some controversy among brand owners. Christopher Coulter and Deirdre Moynihan, of Morrison & Foerster, analyse recent 'adword' evolutions, with particular focus on the EU. / read more

The growth of the internet has called for the need to reassess the funding principles of copyright law and the way they are applied to right holders and users. Steven Tepp, Senior Director for Internet Counterfeiting and Piracy at the Global Intellectual Property Center of the US Chamber of Commerce, discusses how the rise of digital content has changed the way we view creativity and innovation. / read more

Cloud computing can take many forms, from provision of software to storage. It is also putting a new face on a much older discipline: High Performance Computing (also known as 'supercomputing'). Jon Lockley, Manager at the Supercomputing Centre of the Oxford e-Research Centre, considers the implications of delivering high performance to the global market. / read more

The German Federal High Court recently ruled that owners of private wireless networks are liable for the infringements of third parties who 'hijack' their internet connection. This case has a resounding impact on network owners who will, in effect, have the duty to police the use of their networks. Dr Volker Rosengarten, Associate at Allen & Overy, discusses how the case increases the security duties and responsibilities imposed upon private network owners. / read more

The modernisation of copyright legislation in Canada and, in particular, the proposed implementation of technological protection measures, has stirred a certain amount of controversy regarding balancing user and creator rights. Sangeetha Punniyamoorthy, Lawyer at Dimock Stratton LLP, examines the content and the scope of the Canadian copyright reform. / read more

The aggressive pursuit of market share, particularly in the area of online payments and mobile payments, has intensified in the past year with a wide range of activities by major credit card providers and dominant e-payment providers such as Paypal, Alipay and Google Checkout. Tom Brown, a Senior Associate at Pinsent Masons, examines recent events that are dramatically changing the e-commerce landscape. / read more

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Freedom of expression R: (on the application of Gaunt) v OFCOM (Liberty intervening)
Copyright: Gestevision Telecinco SA v YouTube LLC / read more

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About E-Commerce Law & Policy:

The monthly law journal giving authoratitive insights into all aspects of e-commerce law and regulations affecting online business, including domain names, Intellectual property, copyrights, online advertising, behavourial advertising, cloud computing, net neutrality, privacy, cybercrime, social media, trademarks, online sales, licensing and software / read more