E-Commerce Law & Policy

Volume: 12 Issue: 12
(December 2010)

News

The EU Commission announced on 30 November that it will investigate Google's online search ranking practices in the EU, a move echoing a previous antitrust investigation carried out by the Attorney General in Texas, in September. / read more

US magazine and newspaper publishers who make content accessible on Amazon's e-book, the Kindle, can claim up to 70% of sales revenues, under a new deal effective from 1 December. / read more

Official copyright inspectors will go through the computers of Chinese local and central governmental authorities in the next year, to ensure no pirated and unauthorised software is used and purchased. / read more

Features

The year kicked off with a victory for manufacturers of luxury products keen to protect their brands, when, in February, a Paris court ruled that eBay should compensate Louis Vuitton for facilitating the sale of counterfeit Louis Vuitton products. Although another case in which a UK court ruled that eBay was not liable for listing fake L'Oréal goods illustrated the battle of 'the brand owners v counterfeiters' is far from over, 2010 should be considered as a year in which copyright infringements and counterfeiting were taken more seriously than ever before. / read more

UK
Sweden
USA / read more

Protecting marks online is a tough issue for many companies when faced with the challenges of the internet. Elisa Cooper, Director of Product Marketing at MarkMonitor, examines which strategies companies should adopt to prevent online fraud and abuse of their marks. / read more

The anonymity with which individuals can use the internet has encouraged the development of illegal platforms of trade and, most importantly, of counterfeit sales channels. Stacey King, an In-House Counsel in the UK and a US Attorney, examines what organisations need to be aware of to protect their assets online. / read more

It is expected that the number of internet users will surpass two billion by the end of 2010. As the internet becomes increasingly important in many people's lives, affiliate marketing - where an online entity drives web traffic to another retailer's website - is rapidly expanding. Bennet Kelley, Founder of the Internet Law Center, discusses the complexities and the rewards of such a marketing model. / read more

The internet has proved its potential as an essential platform for the development of sales, marketing and communication techniques. Daniel Bornstein, Manager at Google, examines the e-commerce and marketing trends that are taking over the internet, and gives tips as to how professionals should market themselves in the digital space. / read more

The existence of open source software has provided 'cloud computing' with some of the necessary tools to develop and grow. However, parallel proprietary rights in the software and relevant codes are questioning the future of the open source movement, as Heather J. Meeker, Co-Managing Shareholder at Greenberg Traurig LLP, discusses in this article. / read more

Royalties: Music Broadcast Pvt Ltd v Phonographic Performance Ltd
Software: Vernor v Autodesk
Patents: Amazon.com v Canada (Attorney General) / read more

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About E-Commerce Law & Policy:

The monthly law journal giving authoratitive insights into all aspects of e-commerce law and regulations affecting online business, including domain names, Intellectual property, copyrights, online advertising, behavourial advertising, cloud computing, net neutrality, privacy, cybercrime, social media, trademarks, online sales, licensing and software / read more