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TRADEMARKS: In Mag Instrument Inc v OHIM, the ECJ rejects registration of three dimensional marks for torches.

Mag Instrument Inc. v OHIM
ECJ Case No C-136/02

ECJ Rejects Registration of a Number of Three-Dimensional Trade Marks for Torches. The mere fact that a shape is a “variant” of a common shape is not sufficient to establish that the mark is sufficiently distinctive to be registered.

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