Volume: 10 Issue: 5
( 2010)

Keywords:
pcti agency v vancouver career college british columbia supreme court keyword keyword advertising advertising internet search engines common advertising practice educational services industry

Authors:
martin p.j. kratz q.c.

Organisations:
bennett jones llp (calgary)

Jurisdictions:
canada

ADWORDS: In PCTI Agency v Vancouver Career College (Burnaby) Inc., the British Columbia Supreme Court held that the Defendant's use of keyword advertising on internet search engines was not misleading, but reflected a common practice in the educational services industry.

PCTI Agency v Vancouver Career College (Burnaby) Inc.
2010 BCSC 765

The British Columbia Supreme Court held that the Defendant's use of keyword advertising on internet search engines was not misleading, but reflected a common advertising practice in the educational services industry.

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