Volume: 10 Issue: 5
pcti agency v vancouver career college british columbia supreme court keyword keyword advertising advertising internet search engines common advertising practice educational services industry
bennett jones llp (calgary)
PCTI Agency v Vancouver Career College (Burnaby) Inc.
2010 BCSC 765
The British Columbia Supreme Court held that the Defendant's use of keyword advertising on internet search engines was not misleading, but reflected a common advertising practice in the educational services industry.