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Volume: 12 Issue: 1
( 2012)
Keywords:
evaluation
key
cases
dealt
european
national
courts
shaped
current
case
law
regarding
use
brand
names
trade
marks
keywords
Jurisdictions:
Europe
France
Germany
Netherlands
UK
ADWORDS: An evaluation of the key cases dealt with by the European and national courts that have shaped the current case law regarding the use of brand names and trade marks as keywords in online advertising.
Bananabay, BergSpechte and beyond
The use of brand names and trade marks as keywords in online advertising has been hotly disputed. Below is an evaluation of the key cases dealt with by the European and national courts that have shaped the current case law.
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