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Volume: 6 Issue: 6
(June 2012)
Keywords:
financial
services
mobile
services
transform
financial
services
industry
invention
smart
phone
presented
businesses
especially
retail
banks
direct
channels
better
Financial Services: Mobile services to transform the financial services industry
The invention of the smart phone has presented businesses, especially retail banks, with direct channels to better engage with and empower customers in their everyday lives. A lack of trust has blighted the financial services industry since the financial crisis, so the possibilities inherent within mobile channels present a real opportunity for banks to rebuild this trust through positive communication. Roger Peverelli, Partner at VODW, and Reggy de Feniks, Partner at 9senses, discuss the current trends in the uptake of mobile channels within the financial services industry and examine how the smart phone reshapes the retail banking ecosystem.
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