Tuesday, September 08, 2009

South Africa: Ambush marketing: national preventative legislation

Corporations pay millions to exclusively sponsor events such as the FIFA 2010 World Cup South Africa, however ambush marketing by non-sponsors keen to associate themselves with popular events threatens that revenue. In the first in a series of three articles, Michael Murphy, an Attorney with Garlicke & Bousfield, examines how South African law protects sports organisations and their sponsors from ambush marketing, as well as new legislation passed specifically for the 2010 FIFA World Cup.

The full version of this article appears in the September edition of World Sports Law Report.


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