Thursday, October 15, 2009

South Africa: Ambush marketing: sanctions and state legislation

Corporations pay millions to exclusively sponsor events such as the FIFA 2010 World Cup South Africa, however ambush marketing by non-sponsors keen to associate themselves with popular events threatens that revenue. In the second of a series of three articles, Michael Murphy, a Partner with Bowman Gilfillan, examines the sanctions that are available to police against the efforts of ambush marketers, the role of the Advertising Standards Authority and by-laws promulgated by state municipalities aimed at the efficient running of FIFA events and the effect that these have on advertising.

The full version of this article appears in the October edition of World Sports Law Report.


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