Friday, November 06, 2009

South Africa: Ambush marketing: sanctions and state legislation

Corporations pay millions to exclusively sponsor events such as the FIFA 2010 World Cup South Africa, however ambush marketing by non-sponsors keen to associate themselves with popular events threatens that revenue. In the final instalment of three articles, Michael Murphy, a Partner with Bowman Gilfillan, examines recent South African case law regarding ambush marketing by corporations keen to associate themselves with FIFA events.

The full article appears in the November edition of World Sports Law Report here.


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