Thursday, March 03, 2011

Olympics: The spectator and Olympic anti-ambush marketing rules

The London Olympic Games and Paralympics Games Act 2006 protects the London Olympics from ambush marketing and seeks to stop brands that are rivals to London 2012 official sponsors from associating themselves with the event. Hugh Tebay, a Founding Partner of Sipara, examines the impact that the measures within this Act will have on the ordinary spectator.

If you are a subscriber to World Sports Law Report, click here to access the full article, or click here to sign up for a two-week free trial. 


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