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Volume: 11 Issue: 6
( 2012)
Keywords:
q&
interview
serkan
toto
japans
social
gaming
craze
japans
social
gaming
market
shaken
recently
japanese
governments
decision
outlaw
complete
Q&A: Interview: Serkan Toto on Japan's social gaming craze
Japan's social gaming market was shaken recently by the Japanese Government's decision to outlaw the 'complete gacha', a paid lottery mechanic within some social games, which was deemed too close to gambling for comfort. Sophie Cameron spoke to Serkan Toto, a Consultant on Japan's web, mobile and social gaming industries, about the reasons behind Japan's highly lucrative social gaming industry, the global aims of some of Japan's biggest social gaming players and the lessons to be learnt from the line that has been drawn between gambling and social gaming.
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