Volume: 2 Issue: 5
Interactive television (“iTV”) (and the revenues that can be gained from it) has never been more important to broadcasters. Despite the increasing popularity of internet-based services, television is still recognised as the single largest consumer market and the UK has experienced the most successful deployment of iTV and digital TV in the world. Around 9 million UK households have some form of digital television and with the deployment of digital TV actively being driven by the government, broadcasters and manufacturers, this is only going to increase, leading up to the anticipated digital switchover in 2006. The ITC recently reported that if current growth rates are sustained, digital TV take-up is on target to exceed internet penetration in the UK later this year. This article gives a brief overview of the legal, regulatory and commercial considerations that must be carefully examined when considering the launch of a gambling service via iTV.