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World Sports Advocate

Volume: 7 Issue: 11
(November 2009)

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Keywords:
south africa ambush marketing sanctions state legislation corporations pay millions exclusively sponsor events fif 2010 world cup south africa ambush

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South Africa: Ambush marketing: sanctions and state legislation

Corporations pay millions to exclusively sponsor events such as the FIFA 2010 World Cup South Africa, however ambush marketing by non-sponsors keen to associate themselves with popular events threatens that revenue. In the final instalment of three articles, Michael Murphy, a Partner with Bowman Gilfillan, examines recent South African case law regarding ambush marketing by corporations keen to associate themselves with FIFA events.

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