This site would like to set some non-essential temporary cookies. Some cookies we use are essential to make our site work.
Others such as Google Analytics help us to improve the site or provide additional but non-essential features to you.
No behavioural or tracking cookies are used.
To change your consent settings, read about the cookies we set and your privacy, please see our Privacy Policy

World Sports Advocate

Volume: 7 Issue: 12
(December 2009)

View Contents

advertising ofcom regulations product placement sport analysis recent ruling ofcom bskyb breached broadcasting code allowing specsavers sponsor

UK Europe EU

Share This Page

Advertising: Ofcom regulations on product placement in sport: analysis

A recent ruling by Ofcom that BSkyB has breached the Broadcasting Code by allowing Specsavers to sponsor the 'Hawkeye' graphical system has highlighted that there can be a fine line between advertising that is part of a sporting broadcast (prohibited) and programme-related advertising (permitted). Tim Taylor and James Hennigan, of Hammonds' sports and media law group, examine the current rules under the Code, Ofcom's reasons for rejecting Specsavers' sponsorship and proposed changes to the Code following the Audiovisual Media Services Directive.

Sign up for a free trial for a week’s access to the entire latest issue of the journal
You must be logged in and have an active full subscription to view full articles.
Log in now
If you are not already a subscriber, take a subscription for full access to our entire online archives.

Search Publication Archives

Our publication archives contain all of our articles, dating back to 2003.
Can’t find what you are looking for?
Try an Advanced Search

Log in to world sports advocate
Subscribe to world sports advocate
Register for a Free Trial to world sports advocate
world sports advocate Pricing

Social Media

Follow us on TwitterView our LinkedIn Profileworld sports advocate RSS Feed