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Volume: 2 Issue: 3
(April 2004)

Keywords:
racing attheraces looking new way forward televising horse racing fundamental success sport article looks collapse attheraces deal prospects revised

Jurisdictions:
UK

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Sponsorship: Creating successful sponsorship

In recent years the sports sponsorship market has undergone considerable change. With a key summer of sport ahead, Peter Gandolfi, Head of Sponsorship at Nationwide, explores the essential factors that make for successful sponsorship.

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