Volume: 2 Issue: 8
The acquisition of personal data is a crucial challenge for all businesses, including in sport. The ability to market, cross sell and promote a companyís products and services requires a powerful database. Yet without the consumerís consent to use such data for such purposes, the personal data is worthless. This article looks at some of the different ways in which the issue of data subjectsí consent arises in a commercial context and how such consent may be gained sufficiently to comply with UK law.