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Volume: 3 Issue: 8
(August 2005)

Keywords:
branding resolving sports branding conflicts branding conflicts inevitable sport ian blackshaw author sports image rights europe looks conflicts addressed european

Jurisdictions:
Europe US England Netherlands Norway France

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Branding: Resolving sports branding conflicts

Branding conflicts are inevitable in sport. Ian Blackshaw, author of Sports Image Rights in Europe, looks at how such conflicts are addressed in European jurisdictions.

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